§ succession · acquisition · buyout

new ownership

The business changed hands. The brand did not.

Three faces, one situation: the next generation takes over and inherits a logo drawn in 1987. You bought a good business that came with someone else’s name on the truck. The partnership changed and the presence never did.

You arrived with capital and a mandate to modernize, and everything the customer sees still says previous owner.

The coupling — two shafts, one bolted joint. Succession, done to spec.
§ the stack

Foundation leads — the rebrand entry — then the plan, then the engine. You cannot run acquisition on a presence that names the wrong owner.

stage 00 · leads here Foundation The complete presence — the mark, the color on the walls, the music that’s playing. Designed and built.
seo Acquire
AI-first search. Your rankings, your traffic, and how you appear when Google answers for you.
reputation & local Compound
Reviews earned and answered. Your local presence, alive — everywhere you’re judged.
ads Acquire
Paid media on every platform that earns it — optimized daily by systems, judged weekly by people.

Stacks only, never à la carte. Which of these run, and in what order, is what the plan decides.

§ it starts with the plan

Every branding engagement ends with an Annual Strategic Plan — a 12-month marketing map for the brand we just built. Included.

§ the door One door.

What’s the business, and what isn’t working?

A sentence is enough. We come back with what we’d do, what it costs and how long. Usually within a day. Engagements from $5,000 a month.