§ the work/N° 01

MotorHabit

Since
2026
Sector
Commerce

An electric dirt-bike and commuter e-bike parts store, built from zero around a verified-fitment database.

Status
Live. Fully managed.
motorhabit.com
§ 01the business

What it is.

Aftermarket parts, rider gear, and complete bikes for Sur-Ron, Talaria, Segway, E Ride Pro, Rawrr, and Super73 riders, plus commuter e-bikes. Drop-ship to the lower 48 from Sanford, Florida. Two riders: the throttle kid and the daily commuter.

§ 02the starting point

What existed, what was asked.

What existed

A domain carrying a 2012 used-car identity. Nothing else.

What was asked

The whole thing. Name, identity, a hand-built storefront with fitment tooling, vendor catalogs, every channel.

§ 03foundation

The identity.

Never done building.

Mark

Shield emblem with an MH knockout over an uppercase wordmark. Eight color applications, and a split wordmark for hero and apparel.

Faces
Headlines
Fits your bike.
Khand
Body
Short sentences, then the detail.
Inter
Labels
Verified fit · 122 platforms
Chakra Petch
Palette
Charcoal
#1E2126 · primary dark
Signal Orange
#FF5A1F · one action per screen
Slate
#5C6670 · utility
Bone
#FAF7F2 · light ground
Ink
#15181C · deep background
Voice
  • Talk like a rider, not a retailer.
  • Numbers beat adjectives.
  • Short sentences, then detail.
  • Confident, never hyped.
§ 04foundation

The build.

Platform

Shopify. Theme hand-built from scratch: 65 sections, 73 snippets. A Python SEO toolkit drives the Admin API.

  1. Fitment system: fits tags and metaobjects across 122 platforms
  2. Fitment-database page, indexable per-platform collections, persistent Garage selector
  3. Three product-page families: bikes, parts, GUTS seat configurator
  4. Collection landings in four archetypes across 168 collections
  5. Cart drawer, first-order offer, accessory rail, 14 notification templates
  6. B2B pages: dealer, affiliate, press, sell-on-MotorHabit, team riders
  7. Workbench blog, 75 articles with schema; tag-derived guides on product pages
  8. Hand-rolled JSON-LD, llms.txt, agents.md, per-collection OG cards
  9. Weight-tier shipping, 35-brand logo sprite, hero film
§ 05the engine

The media.

Offer adOffer ad · 4:5
Starter Pack spot — bike, crate, mount and lock
Brand reel still — studio dirt bike
Catalog on whiteCatalog on white · 1:1
Workbench feature — sprocket on white
§ 06the engine

What we run.

Fifteen services. Four stages, in order.

OngoingDeliveredNot in scope
00Foundation
Brand identity
From zero: emblem, lockups, guidelines, sticker pack.
Delivered
Web
Scratch-built Shopify theme.
Delivered
Commerce build
16 dealer accounts, 5 Collective suppliers, 3,565 products across 22 brands.
Ongoing
01Acquire
Ads
Google Shopping and keyword campaigns routed to specific pages. Meta catalog, reels, carousels.
Ongoing
SEO
Theme SEO system, copy pipeline, weekly index requests, 45 tracked keywords.
Ongoing
AI search
JSON-LD, llms.txt, agents.md, daily Bing submission, monthly citation scorecard.
Ongoing
Social media
Seven channels. Daily Reddit digest with drafted replies.
Ongoing
Media generation
58 theme images, hero film, reels in four ratios, Starter Pack spots.
Ongoing
Marketplaces
Google Shopping, Facebook and Instagram catalog, Shop app.
Ongoing
Creators
60+ creators vetted.
Delivered
02Convert
Conversion
Quieter popup, call/text row, Shop Pay Installments.
Ongoing
Front desk
Mailbox, phone sitewide, daily vendor inbox.
Ongoing
03Compound
Lifecycle
Abandoned checkout at 4h and 24h, popup capture, branded transactional.
Ongoing
Reputation
Judge.me wired.
Delivered
Operations
Vendor sourcing, dealer applications, POs, daily stock and price reconciliation.
Ongoing
§ 07the engine

What runs without us.

  • Daily100 sitemap URLs submitted to Bing
  • DailyReddit sweep, drafted replies for human review
  • DailyVendor inbox check, sourcing brief updated
  • DailyVendor-watch stock and price reconciliation
  • Weekly · TueSearch Console index check, up to 10 new requests
  • Weekly · MonthlySEO health. AI-citation scorecard.
§ 08the record

In order.

  1. 01Logo, guidelines, page mockups
  2. 02SEO system, product-page families
  3. 03Search Console, Bing, Merchant Center, GA4 opened
  4. 04Collection landings, Garage selector
  5. 05Catalog grows from 549 to 3,183 products
  6. 06Social accounts built, OG cards
  7. 07First order
  8. 08Merchant Center cleared, Meta ads live
  9. 09Hero film v2, Reddit system, Workbench at 75
§ 09the record

What was built.

  • 3,565
    active products
  • 122
    fitment platforms
  • 22
    brands
  • 168
    collections
  • 75
    Workbench articles
  • 16
    dealer accounts
  • 65+73
    theme sections, snippets
  • 58
    theme images generated
  • 7
    social channels
§ the door One door.

What’s the business, and what isn’t working?

A sentence is enough — starting from scratch, or building on what you have. We come back with what we’d do, what it costs and how long. Usually within a day.

tell us what’s going on →︎
text email call