A storefront built to convert: identity, photography, and listings working as one room.
What it is.
Women's elevated essentials on three named fabrics: PNTX stretch slacks, Aeraflex activewear, Solaer athleisure, plus velour, fleece, and vegan leather. Founded in New York, family-run. Direct on Shopify, at scale on Amazon.
What existed, what was asked.
An established Amazon apparel business with a template storefront.
2024: identity, storefront, photography, listings, search. 2026: a static theme rebuild and a branded transactional email suite.
The identity.
Engineered to move, designed to inspire.
Lowercase geometric sans wordmark with the registered mark.
#2A2724 · text, buttons
#F4F1EC · background
#C8C0B4 · hairlines
#6E665D · muted text
- Editorial, minimal, uppercase tracked labels.
- Always free shipping. Always free returns.
- Radius 0. Squared corners are the signature.
The build.
Shopify OS 2.0 custom theme. Tailwind static build, custom JS, JSON templates. Self-hosted Helvetica.
- Hero slider, fabric-technology section: PNTX, Aeraflex, Solaer
- Press band: nine national titles
- Cart drawer, search and account modals, wishlist, measurements table
- Full customer-account templates
- Branded transactional emails: shared header and footer on every notification
- Render-blocking CDN build removed; font preload; social meta
The media.
What we run.
Fifteen services. Four stages, in order.
What runs without us.
- Every 3 daysAmazon inventory status across both accounts
In order.
- 01Photoshoots and first Amazon listings, pre x-brands
- 02Identity, storefront, photography, listings, search
- 03Shopify theme rebuild and branded emails
- 04Amazon inventory program begins
What was built.
- 3proprietary fabric platforms
- ~84product lines
- 9national press mentions
- 2channels: Shopify, Amazon FBA and AWD
What’s the business, and what isn’t working?
A sentence is enough — starting from scratch, or building on what you have. We come back with what we’d do, what it costs and how long. Usually within a day.