A networking-hardware store built to feel like an installer: the Giant stands above the catalog.
What it is.
US online reseller of Ubiquiti UniFi networking hardware: gateways, switches, Wi-Fi 7 access points, Protect cameras, accessories. For homes, small business, and enterprise or gov-edu buyers. Priced from MSRP, shipped from Florida, with B2B quoting.
What existed, what was asked.
A 422-product Ubiquiti catalog and nothing to sell it with.
Identity, storefront, product content, search. Then the tooling that makes a hardware store feel like an installer.
The identity.
Would a network engineer say it without wincing?
The Giant: a cyan silhouette standing above the wordmark. Horizontal, stacked, and badge lockups. The Giant is the only colored element.
#27313F · logo, headlines, dark surfaces
#F1F4F8 · page background
#06B6D4 · the Giant, accents
#0E7490 · links, buttons
#52606D · secondary text
- The trusted installer.
- Numbers over adjectives.
- Honest counsel: talk people out of overbuying.
- Dry, not cold.
The build.
Shopify custom theme: 42 sections, 37 templates. Three Cloudflare Workers with D1. Node generators, Resend email.
- 422-product import; 416 curated galleries, 259 what's-in-the-box images
- Coverage planner: address to property record to a sized, priced kit
- The Bench: streamed AI chat with five tools, kit sizing to cart
- Back-in-stock: Worker, D1, 30-minute cron, Resend, admin dashboard
- 13 ready-made kits as native bundles with composite images
- How-it-compares block on 148 products; a ubiquiti-vs hub
- Sector tags on 149 products, 7 shop-by-sector collections
- Buying guides, Wi-Fi 7 explained, PoE calculator, firmware tracker
- Product, FAQPage, Organization JSON-LD; robots.txt open to 15 AI crawlers
- 11 branded email templates and a PDF quote system
The media.
What we run.
Fifteen services. Four stages, in order.
What runs without us.
- DailySupplier stock mirrored to Shopify inventory, pricing re-applied
- DailySync watchdog verifies the run, diagnoses stale snapshots
- Every 30 minRestock detection and email
In order.
- 01Catalog import, mockups, logo artwork
- 02AI chat and coverage planner live
- 03Brand guidelines v1.3
- 04ubiquiti-vs hub, compare blocks, sector collections, 13 kits
- 05First order, referred by Perplexity
- 06Restock notifications, ops dashboard
- 07Nightly sync automated, watchdog added
- 08100-unit enterprise quote issued
What was built.
- 422+706products, variants
- 13kits
- 148comparison blocks
- 3custom Workers
- 15AI crawlers welcomed
- 11email templates
What’s the business, and what isn’t working?
A sentence is enough — starting from scratch, or building on what you have. We come back with what we’d do, what it costs and how long. Usually within a day.