§ the work/N° 08

Detali

Since
2026
Sector
Services

Built to the client's own brand guidelines: our craft, their rules.

Status
Live on Nimbus.
detaliauto.com
§ 01the business

What it is.

A precision automotive protection shop in Port Washington, on Long Island's North Shore. Paint protection film, ceramic coating, vinyl wraps, window tint. Featured builds: Rolls-Royce, Mercedes G63 and SL55, Porsche 911 Turbo S.

§ 02the starting point

What existed, what was asked.

What existed

A finished 16-section brand language and identity system. A Webflow site already on Nimbus.

What was asked

A Webflow-free rebuild that keeps design and copy intact, passes the static-export checklist, and adds local-search titles, reels, featured builds, and print. All inside the client's rules.

§ 03foundation

The identity.

Engineered. Measured. Executed without compromise.

Mark

White all-caps geometric DETALI wordmark. The client's own.

Faces
Headlines
Measure twice. Cut once.
Helvetica Neue
Body
We don't just protect vehicles. We protect decisions.
Helvetica Neue
Palette
Detali Orange
#FB4A24 · primary ground
Black
#0A0A0A · site ground
White
#FFFFFF · type on orange
Voice
  • Short declarative sentences. One idea per block.
  • No exclamation points.
  • Services are systems, never packages.
§ 04foundation

The build.

Platform

Astro static export, zipped to Nimbus. Vanilla JS replaced the Webflow bundle and jQuery.

  1. Featured-builds slider: five documented builds
  2. Journal posts: Colored PPF vs Vinyl; PPF or Ceramic Coating?
  3. Seasonal offers section
  4. Estimate form with service checkboxes, honeypot, Received state
  5. Mobile navigation fix, back-forward cache form reset
  6. 24 by 36 A-frame print sign
§ 05the engine

What we run.

Fifteen services. Four stages, in order.

OngoingDeliveredNot in scope
00Foundation
Brand identity
Web
Rebuild. Ten revision rounds in five days, two fix releases.
Delivered
Commerce build
01Acquire
Ads
SEO
Local-search titles and meta per page; journal posts.
Delivered
AI search
Social media
Reel edits for the site.
Delivered
Media generation
One Higgsfield clip, reel edits, poster.
Delivered
Marketplaces
Creators
02Convert
Conversion
Estimate form, Received state, Lead pixel event.
Delivered
Front desk
03Compound
Lifecycle
Reputation
Operations
Print collateral.
Delivered
§ 06the record

In order.

  1. 01Client's brand identity and language systems
  2. 02Live Nimbus site exported for rebuild
  3. 03Astro rebuild
  4. 04Ten reconciled releases
  5. 05A-frame print
  6. 06Lead pixel event and form fix release
§ 07the record

What was built.

  • 8
    pages
  • 5
    featured builds
  • 10
    revision rounds in 5 days
  • ~18%
    CSS trimmed
  • 2
    journal posts
  • 1
    A-frame, 24 by 36
§ the door One door.

What’s the business, and what isn’t working?

A sentence is enough — starting from scratch, or building on what you have. We come back with what we’d do, what it costs and how long. Usually within a day.