A brand system and a seventeen-page site, built around the logo the client already had, for an IT partner that has to earn belief after the handshake.
What it is.
An IT solutions company in the Orlando area. Hardware, Microsoft 365 licensing, cloud migrations, cybersecurity, end-of-life buyback. One account executive owns the relationship and brings in specialists as the work demands.
What existed, what was asked.
A WordPress site on Hostinger. A wordmark and symbol worth keeping.
Make the people who met the founder believe it. Close the gap between an introduction and an engagement.
The identity.
your whole stack. one partner.
Italic lowercase geometric wordmark, kept. A P symbol with a forward arrow in the bowl, added for avatars and favicons.
#0E1F15 · primary surface
#061008 · hero, footer
#C4FF3A · signal, never a ground
#F0EBDD · canvas
#6B7D70 · muted
- Lowercase, except proper nouns and acronyms.
- Specifics beat superlatives. Best-in-class and trusted partner are banned.
- A real person could say it out loud.
- Never name a competitor.
The build.
Hand-coded static HTML, CSS, and JS. Pretty URLs, 301s. Two concepts presented, one shipped.
- Autoplay hero film, wordmark swaps cream to dark on scroll
- Mega-menu: solutions by stack, outcome, vendor
- 22 vendor marks, redrawn as SVG
- Box-mover versus deck-writer positioning band
- Industries in three groups: regulated, operations, learning
- Careers listing with apply form
- Soft-404 to home, www-to-bare 301, sitemap page
What we run.
Fifteen services. Four stages, in order.
In order.
- 01Guidelines v1, first site export
- 02Two site concepts presented, with guidelines
- 03Site live
- 04Guidelines v1.3 locked, social kit delivered
- 05SMS consent language deployed
What was built.
Counts, not claims.
- 17pages
- 22vendor marks
- 2site concepts presented
- 10industry verticals
- 3typefaces, one system
- 1logo, kept
What’s the business, and what isn’t working?
A sentence is enough — starting from scratch, or building on what you have. We come back with what we’d do, what it costs and how long. Usually within a day.