online education
The founder is the brand. Nobody buys the curriculum; they buy the person who wrote it.
Launches live and die on the list, and the entire business — every dollar of it — runs through four or five pages that were built once and never touched again.
Authority leads because the founder is the brand; Lifecycle is the revenue engine because launches live on the list; Conversion tunes what everything else fills.
Stacks only, never à la carte. Which of these run, and in what order, is what the plan decides.
Every branding engagement ends with an Annual Strategic Plan — a 12-month marketing map for the brand we just built. Included.
What’s the business, and what isn’t working?
A sentence is enough. We come back with what we’d do, what it costs and how long. Usually within a day. Engagements from $5,000 a month.