A Garment District wholesale house: four fits, four fabrications. The range is public; the pricing signs in.
What it is.
Wholesale-only women's pants house at 1384 Broadway, selling sealed 24-piece single-color case packs from California and New Jersey. Ponte, Modal, Scuba, Double Knit in Missy, Plus, Petite, Juniors, under the house label plus licensed Kay Unger and Aerosoles. Stocked at eleven national retailers.
What existed, what was asked.
13 Excel line sheets with one CAD sketch each. Later, iPhone hanger photos and a pricing sheet. No logo system, photography, measurements, or clean data.
A brand system and a live, trade-gated wholesale storefront built from one identity. Merch mockups.
The identity.
Ponte is the proof. The range is the point.
MAZE wordmark with a tracked COLLECTION lockup. Onyx on bone, red on bone, chalk on red for the heritage hangtag.
#C8102E · logo, hangtag, buttons
#F5F2EC · ground
#161616 · type
#4D4D4D · body
#E7E3DB · wells
- Confident, never loud. We state, we don't sell.
- Fabric first.
- Made for the full run, 0 to 18.
- Say fit, hand, drape, recovery. Never luxury, premium, flattering, cheap.
The build.
Shopify custom theme, CLI deploys. Python catalog pipelines. Agency page on Nimbus.
- Trade-gated pricing: MSRP public, wholesale after login, three tiers
- Order-by-the-case engine on fit and color metafields; 25 definitions
- Brand resolution across Kay Unger, Aerosoles, and Maze
- Landscape spec-sheet PDFs on all 73 original products
- CAD angle-crop galleries, per-colorway switching, hover-play tile videos
- Private Label inquiry, Retailers, trade application, collections hub
- JSON-LD without price; branded OG card
- 13 email templates; print flyer; 24-slide merch and packaging deck
The media.
What we run.
Fifteen services. Four stages, in order.
What runs without us.
- DailyInventory CSV feed, scripted
- Planned · HourlyDatabase to Shopify sync
In order.
- 01Logo; 73 products and 71 CADs imported
- 02Private Label, Retailers, collections pages; agency page; email templates
- 03Guidelines v1.0; real hanger photos received
- 04Spec sheets 73 of 73; SEO pass; studio pipeline, tile videos, color switching live
- 05Catalog to 103 real styles, Plus line, real pricing on 110
- 06New-line naming deck shipped
What was built.
- 110+149products, variants
- 73spec-sheet PDFs
- 215CAD crops
- 19tile videos
- 11national retailers
- 24merch mockups
What’s the business, and what isn’t working?
A sentence is enough — starting from scratch, or building on what you have. We come back with what we’d do, what it costs and how long. Usually within a day.